For school directors, heads of school, and enrollment leads
Sharper enrollment thinking for Montessori school leaders.
A weekly post on the operational, marketing, and parent-facing decisions that move enrollment numbers. Written for the person who has to make those decisions on Monday morning.
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Recent writing
Stop sending the philosophy PDF to first-time inquirers
The Montessori philosophy explainer is the wrong response to a parent inquiry. Here's what to send instead, and why it converts better.
A four-question audit for stalled re-enrollment
When re-enrollment numbers slip, the cause is rarely the contract or the tuition. These four questions surface what's actually happening.