Topic
Marketing tactics
3 posts on marketing tactics. See all topics or browse the full archive.
- Issue No 03
The enrollment funnel begins at your Google listing
Most Montessori schools neglect the listing parents see before reaching the website. After Google's April 2025 review change, that gap costs them.
- Issue No 02
The referral ask most Montessori schools make too early
Most Montessori referral programs generate few families a year not because the incentive is wrong, but because the ask is timed and worded poorly.
- Issue No 01
Stop sending the philosophy PDF to first-time inquirers
The Montessori philosophy explainer is the wrong response to a parent inquiry. Here's what to send instead, and why it converts better.